Setting Out Your Shingle As A New Attorney? How Should You Market Yourself?
If you've recently passed your state's bar exam and are eager to begin practicing law, you may find your employment prospects at mid-size to large firms aren't much better than they were before the Great Recession. Indeed, in this changing legal landscape, going into business for yourself as a solo practitioner can often be a lucrative and rewarding prospect. However, as an entrepreneur (even one providing in-demand professional services), the right marketing plan can be the difference between growth and stagnation.